With Atlas you can obtain generation 3 at a very respectable price along with world-class support and updates. Our full ownership plan includes a choice to buy and an option to finance the purchase through Atlas.

When you are ready to improve patient care, reduce labour outlay, and want a solution that offers ownership along with continuing support look to Atlas Chiropractic Systems.

For Chiropractic Program visit Atlas Chiropractic System

We are committed to helping families achieve Optimal Health for life at Eade Family Chiropractic!

Combining the skills and expertise of chiropractic corrective and wellness care, the Eade Family Chiropractic team and Dr. David Eade are committed to bringing Napa, California better health naturally by practicing and teaching the real ideals of chiropractic.

You are assured of receiving only the finest quality care when you choose Eade Family Chiropractic through the use of advanced chiropractic equipment and technology. Their team and Dr. David Eade have a genuine concern for your well-being!

For Napa Chiropractor visit Eade Family Chiropractic

By adding our exclusive Atlas virtual travel card system to your clinic, 35 to 40 hours of your staff’s work could be saved. These precious hours could be better used by implementing a staff-directed patient education system. More patients for your practice will be generated with this teacinginitiative.

Designating a weekly health subject to educate patients about common conditions that regular chiropractic care can treat is another helpful strategy. This strategy can be effectively used with our Generation 2 and 3 systems. You can pre-program health messages for both the front desk sign-in screen and treatment room sign-in screen (generation 3). They will see their name followed by a chiropractic health affirmation that readies them for more information, when patients scan in at the front desk. The patient then continues to the treatment room and watches another pre-programmed message that coincides with the first one. When you arrive at the adjustment room you can then further reinforce the information the patient has just seen. You can be confident that patients will be learning something new at each appointment with this system in place.

These messages can be based on a new patient visit sequence, or sorted by weekly or monthly health subjects. Atlas has made your job easier by programming a series of 40 chiropractic health affirmations into our software. Select all of the health affirmations, or some of them, or add your own. Many established options are available to deliver these messages to your patients. With our on-site training and installation we will help you implement Atlas to fit your practice perfectly.

This easy system can streamline your patient education program and keep your practice on track. Setting your practice on autopilot with an education program is a proven method to create consistent results. No other software application on the market today will help you organize and implement your patient education system, while providing efficient and proven front desk management at the same time.

The normal chiropractic health assistant spends more time with your patient than you do. Picture the following scenario: your waiting room is full and your staff starts talking about the weekly health topic. The patients begin participating and start a dialogue with each other and your staff person. This group discussion leads to a patient testimonial about a chiropractic success. Next, one of your new patients who is present and listening to the discussion, books his/her spouse for an examination because he/she has a similar problem. As you can see, this type of office patient/staff interaction creates a wealth of benefits for your patients.

Generating Atlas office moments not only builds referrals but also reinforces patient care and energizes office staff. With these results, and time for staff to educate patients, your practice cannot help but grow!

For Chiropractic Software visit Atlas Chiropractic System

At Friends and Family Spinal Care we are committed to helping families achieve Optimal Health for life!

Combining the techniques and expertise of chiropractic corrective and wellness care, Dr. Justin Brown and the Friends and Family Spinal Care team are committed to providing Coral Springs, Florida better health naturally by practicing and teaching the real principles of chiropractic.

You are assured of receiving only the best quality care when you choose Friends and Family Spinal Care through the use of advanced chiropractic instruments and technology. Their team and Dr. Justin Brown have a genuine concern for your well-being!

For Coral Springs Chiropractor visit Friends and Family Spinal Care

For Chiropractic Software visit Atlas Chiropractic System

Welcome to the technology corner for this month. In a recent issue we addressed the relevance of email and especially video email marketing. In this article we want to expand on that idea and give you advice on how to generate your master email lead list.

We all read monthly or weekly email advertisements from popular retailers advertising product specials ranging from computers to furniture and even airline flights. These are organizations that spend millions in print media and TV advertising. Now these companies have become leaders in email advertising. If we simply look what these companies are doing and why they are doing it we can make a “chiropractic recipe for success” in email marketing and lead generation.

Simply stated, email is the most affordable form of marketing today. Businesses are now shifting marketing campaign money and expending energy developing their prospecting email lists. Have you ever noticed that some sellers will ask for your postal code and email address every time you purchase something? Especially when you make an online order, an email address is mandatory. Organizations are able to generate a sizable email database from what we call warm leads. These are clients that are already using their products or services or have enquired about their products. Some organizations buy email lists but they would be classified as cold leads. Why would you want to buy a list and advertise health products or services to someone that isn’t and may never be health conscious?

There are rules and regulations related to buying an emailing lists. Do your homework before you spend your hard earned cash on cold leads. As chiropractors, we have so many avenues to collect warm leads to create an email wave in your community. Only a handful of chiropractors are doing it so be the first in your community to master the internet via email. Let me tell you about some of these gems that so few chiropractors are tapping into.

In order to build a chiropractic community awareness and promote their practice, a good number of chiropractors do outside talks or outreach events. You should be gaining crucial email addresses at all of these events. For example, if you do a screening, the potential new client is interested enough in your service to stop and take part in the screening. Many times we are disappointed that they didn’t accept your offer for a discounted examination. What you do with that name will make all the difference in the world. Most chiropractors at best will send them a letter or a newsletter. If they weren’t interested then what makes you think they’re going to respond to a letter in the next two weeks? In order to keep that lead viable you need to stay in constant contact with them every single month until they do one of two things; sign up or ask you to stop sending them information.

The key is sending them suitable information that is communicated with cutting edge technology sent right to their home. We live in a world that is spending most of their leisure time watching TV, movies and surfing the internet and email. If you don’t have a big advertising budget you need to communicate with them via email. A successful video email campaign will not only keep you in front of your warm leads it will help you change them into new patients.

If you’re interested in a product but not ready to purchase it could take months before you decide to make that decision and buy that item. The same concept applies to healthcare especially if they are in tune with crisis care. Potential patients might understand the whole concept of wellness as of yet, and until they have a crisis they might not be ready to use your chiropractic services. What happens if you lose contact with that warm lead and they have a health problem and decide to try chiropractic eight month or a year down the road? They might come to see you but your chances increase exponentially if you have been in contact with them over the previous months.

Collecting emails at screenings, corporate talks and outside events is a fantastic way to grow your database of warm leads, but what if your practice style is driven mostly by internal marketing? Let them know you’re beginning a new patient education initiative that involves email and they are going to be sent top class cutting edge videos on the chiropractic lifestyle that arrive in their inbox. If you communicate the importance of helping you forward these emails to friends and family you create a viral component to your email which is another topic in itself.

Another great way to get hundreds of emails is to simply ask you patients for emails. Start a huge buzz over a draw you’re going to have. The more email names they provide the more times their name is entered into the draw to win a fantastic prize. Imagine how many emails you’re going to gain by simply having a draw in your clinic. You can take it one step further and have your patients email their friends info introducing your new video email plan. What a way to reach out into your community to spread the word about the chiropractic lifestyle and what an even better way to convert those leads to new patients.

For Chiropractic Software visit Atlas Chiropractic System

The Chiropractic Clinic and Viral Marketing

In your tech corner this month we are reviewing a few ways to develop practices using ‘viral marketing’ through technology and email. ’Viral marketing’. What exactly does it mean?

Everyone is now familiar with YouTube’s method of sharing, linking and searching for videos. It’s a basic concept that originated with people uploading videos on various subjects for fun or entertainment and it spreads through the internet like a replicating virus does. A way for businesses to share videos on the products or services that they offer is ultimately what it has become. An international presence or a product that can be purchased or ordered online is essential to be successful in this type of viral marketing.

What are some of the advantages of using this type of technology to improve your practice and advertise chiropractic? Provided they are positive videos that explain the concept of chiropractic and boost the chiropractic wellness position, videos will do a amazing job to improve the concept of chiropractic in the general public. That said, the likelihood of someone local searching chiropractic on YouTube, finding your particular clinic and then booking an appointment is little to none.

Outside the confines of a practice, how does one begin using the internet and email for external marketing? There are many programs currently using email technology with auto responders to teach and keep the communication lines open with future clients. There are however, drawbacks to these systems; the doctor is responsible for initially creating the content to show future patients, or they sometimes use out-dated newsletter email techniques. We must remember that we live in a high-tech, video driven world with high expectations.

When was the last time you had a newsletter via email from Coca-Cola or Pepsi? These are organizations that spend millions in video-based marketing. Quite simply, video is the way to go, when it comes to influencing the public. The amount of time and money that they spend on marketing is what keeps these companies at the top. Yes, they have the finances to spend on costly endorsements and expensive TV advertising. Our associations are not spending millions to advance chiropractic in the public eye (and if they are it’s on a small local sacle), and a single chiropractic clinic has limited marketing fund. We need to seek creative methods to teach people using 21^st century technology and techniques that work, at a reasonable price point that any chiropractor can afford.

We must embrace newer technologies of patient education, although newsletters and mailings can still be inherently useful. People are used to being entertained and our new generation prefers visually-based forms of education. The concept of newsletters is to inform patients, and their friends and family members, on chiropractic. The hope or payoff is that when they have a health problem, they might come in and see you as a result of seeing your monthly newsletter, however the return on investment is VERY limited.

Let’s go back and explore the idea of video technology and the YouTube idea.

Are you posting videos on your website? Or better yet, do you even own a website? Any clinic seeking to increase its income potential should upload high quality videos on its website that fully explains the idea of chiropractic and the wellness lifestyle. Additionally, videos enticing viewers to seek chiropractic care for various health-related issues such as headaches, low back pain and neck pain could also be broadcast. Chiropractic videos are a great way to educate the public at large and bring your website into the 21^st century. Services do exist that take this one step further and allow doctors to use emails on their websites by sending the potential lead a video email with a coupon or offer to come into their practice for a consultation. People are plugged into the internet and when they are looking for services they often do a Google search to find the closest chiropractic office. A powerful and compelling website with amazing video and video email lead generation will have that edge that places your clinic above the rest.

Why re-invent the wheel? Rather than try to set up your own, search for a company that has created superb high quality videos that will stream on your website seamlessly and effortlessly. Let these videos, with their distinct messages, act to passively entice potential new patients through your door. Video email automation will be explained in our next issue.

For <a href="http://www.atlaschirosys.com/chiropractic-software.html”>Chiropractic Software visit <a href="http://www.atlaschirosys.com/chiropractic-software.html”>Atlas Chiropractic System

For Chiropractic Software visit Atlas Chiropractic System